Save and Use Sales Values with the LeadValue Field

In this article, we’ll explain how to easily save sales values in the LeadValue field. You can then use this value specifically in your campaigns in the Marketing Cockpit.

The additional → LeadValue field in KlickTipp simplifies segmentation. It allows you to quickly group customers by their buying and spending habits.

With targeted campaigns, you can cater to your VIP customers more personally, gaining a clearer understanding of each customer’s economic value. This enables you to allocate your resources more effectively.

In the product settings, you can configure the LeadValue for all linked payment providers. You can define the LeadValue using the following options:

  • Gross amount
  • Net amount
  • Payout

The final value is determined by this information and is automatically transmitted to KlickTipp by the payment providers. Technically, the → LeadValue  field is an additional field of the type → Decimal Number.

Now you know how to save sales values in the LeadValue field and use them to create personalized campaigns. Start segmenting your customers today and focus your resources where they matter most. Use this feature to boost your email marketing strategy.

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