Reactivate Inactive Contacts – Re-Engage Your Audience

In this article, you'll learn how to reactivate your inactive contacts with KlickTipp.

Passive or inactive email recipients are contacts who haven't opened your emails for a while. These contacts are automatically tagged → Inactive Contact.

We'll walk you through how to get these contacts to start opening your emails again. If that doesn't work, we recommend removing inactive contacts from your list.

We've created a Campaign Template for you to import into your account. It serves as one example of how to reactivate your contacts, and you can adjust or extend it as needed.

Everything is already set up for you in this campaign. You just need to upload and link your freebie. Complete any placeholders marked with square brackets in the email.

The campaign encourages inactive contacts to claim your valuable content.

If a contact downloads your freebie, it shows their interest in your offer, and they're likely to stay active in your list. If they don't, they'll be unsubscribed after one week.

You Should Know

The tag for reactivating inactive contacts must be a universal tag.

By default, all tags are multidimensional when importing a campaign.

  • Go to → Automation → Tags.
  • Click on the imported tag → no email opened for x months.
  • Uncheck the checkbox → Multidimensional Tag  to define it as a universal tag.

Set and Activate the Reactivation Tag

  • Click on → Automation → Tags  and select the tag.
  • If available, untick the box next to → Multidimensional Tag. 
  • It is now defined as a universal tag. Click on → Save.
  • Click on → My Account → Settings → User Account.
  • Scroll down to the section → Reactivate Inactive Contacts.
  • Enter the tag that KlickTipp to be assigned to inactive contacts.
  • Select a period between 1 and 6 months for which the tagging applies.
  • Finally, click on → Save to save your settings if you're satisfied.

KlickTipp will now automatically assign the selected tag to the correct contacts.

Use Campaign Template

Import the campaign via the Campaign Template.

Make any customizations you need, then activate it. Contacts with the matching tag will be added to the campaign and start receiving the email.

Helpful Tip

Create a freebie that suits your business, like a free PDF. It's a great way to showcase the value you offer and strengthen your connection with your contacts.

Reactivating inactive contacts is simple and effective. It helps improve engagement and keeps your email list clean. KlickTipp’s tools and templates make the process easy.

Reconnect with your audience and optimize your marketing efforts. Start reactivating your inactive contacts now and see the results.

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