Send Personalized Video Messages with Wowing

Looking for a way to add a personal touch to your communication? With Wowing and KlickTipp, you can send personalized video messages that captivate your audience.

This guide will show you how to set up the integration, create engaging campaigns, and deliver tailored video content to your contacts. Let’s get started.

Step-By-Step-Instructions

Preparations

  • Begin by installing the → Campaign Template  in your KlickTipp account.
  • Go to → List Building  Marketing Tools  New Marketing Tool  and select → Wowing.
  • When you first connect in KlickTipp, an information page about the interface will appear.
  • You will now see an informational graphic with tips on linking KlickTipp with Wowing.
  • Click on → Create Wowing Automation.

Did You Know?

Please make sure you have an active interface between KlickTipp and Wowing. This is required in addition to your Wowing account.

This guide will help you set up the interface to Wowing. You can book the required Wowing package directly through the provider's page. You will be automatically redirected there. Please note that additional costs will apply for this service.

Setting Up in Wowing:

  • Click on → Templates  in the menu on the left.
  • Then select → Create New Template.
  • Select → KlickTipp Integration  as the template type.
  • Name your template and click on → Save.
  • Click on → Campaigns  in the menu on the left.
  • Select → Create Campaign.
  • Name your Wowing campaign and click on → Create.
  • You can customize the template according to the options in Wowing.
  • Click on → Template  at the top of the menu.
  • Select the previously created template.
  • Click on → Save  and connect on the right.

Your campaign in Wowing is now ready. You create the email with the Wowing campaign placeholder in KlickTipp.

Setup in KlickTipp

  • Click on → List Building  Marketing Tools in the menu.
  • Select the → Wowing  marketing tool you just created.
  • The double opt-in process is used to transfer test contacts from Wowing to KlickTipp. You can also optionally select a manual tag. If you click on → Wowing Demo Automation,  you will be taken directly to your Wowing account.
  • Open the previously imported campaign template for Wowing and configure the start condition. All contacts in the campaign will receive a personalized or pre-recorded video by email.
  • Configure the outbound action of the campaign. Enter the SmartTag of your Wowing campaign from the list there. Proceed identically with the “If...then...” actions and the “Goal” action.
  • The campaign in KlickTipp checks whether a Wowing video is ready to be sent to this contact. If this check is positive, KlickTipp can also check whether the contact has started the video or watched it to the end.
  • If a contact has watched more than half of the video, a SmartTag is set in KlickTipp.

Sending Personalized Video Messages to a Contact

If a contact has been transferred to Wowing, it will appear there in the corresponding campaign. The → Record  button appears in the right-hand column. It indicates that a video or audio file needs to be recorded. Click on it to start the recording directly after selecting between the two. KlickTipp repeatedly checks whether a video or audio file is available in Wowing. If yes, the recorded file is sent by email. After recording, you will see the message → Recorded.  The file can then be sent.

Step-By-Step

  • Click on → Automatic Reply  at the top of the Wowing menu.
  • Activate the automatic sending of recorded messages.
  • Click on → Record Message.
  • Select → Audio  or → Video.
  • Film your screen or record a video with the camera. Alternatively, upload a video using the upload button.
  • Then click on → Use Video.
  • Now use the send delay or the send scheduler.
  • Immediate sending is also possible if → Number 0 (immediate)  is selected.

Your campaign in Wowing is now complete. You can now create the email with the placeholder for the Wowing campaign in KlickTipp.

Good to Know

The sending delay starts from the moment the campaign begins in Wowing. It applies if no individual video has been recorded. The set time period is fixed and cannot be changed. Any changes will only take effect for future contacts.

After the set time period has passed, the email will be automatically sent by KlickTipp. An individual video or the same video will be sent to all contacts.

Personalized video messages are a game-changer for your campaigns. With Wowing and KlickTipp, creating and sending these messages is simple and effective. Start using this feature today to boost engagement and build lasting connections with your audience.

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