Newsletter Statistics: Key Metrics for Campaign Success

Understanding Key Newsletter Metrics

• Click on a sent newsletter in the → Newsletter Overview .
• Select → Overview  in the menu on the left.
• The overview section displays the most important metrics at a glance.
  • Sent:
    Total number of contacts to whom the newsletter was sent.
  • Opened:
    The “Opened” metric includes two types of data: unique opens and total opens. Unique opens count each recipient only once, while total opens include all instances of opening the email. This means total opens may be much higher.
  • clicked:
    Number of contacts who have clicked at least once on any link in the email.
  • Conversions:
    e.g. sales, registrations or leads. The prerequisite is that the conversion pixel of the newsletter has been placed on a target page.
  • Unsubscribed:
    How many contacts have unsubscribed after receiving the newsletter.
  • Hard / Soft Bounces:
    Number of contacts whose email addresses received a hard or soft bounce status after receiving the newsletter.
  • Spam complaints:
    Number of manual or automatic spam complaints (triggered by the provider).
• A pie chart visually shows how well your newsletter performed. Here you will find the numbers for → Not opened,  → Not clicked  and → Not converted.  In comparison, you can see opens, clicks and conversions.
• At the end, you'll see a list of all the links in your newsletter. It shows how many unique and total clicks each link received.