E-Commerce & Lead Generation
Use Facebook Audience for Targeted Campaigns
This article shows you how to use your Facebook Audience in KlickTipp. You can create and optimize targeted email campaigns based on specific Facebook Audience criteria.
This feature is only available to our Enterprise Customers.
Did You Know?
Only custom audiences of the type “customer file” can be synchronized.
Make sure that you agree to Facebook's Terms of use for all audiences. This is the only way to ensure smooth synchronization with KlickTipp. Check the correct function of the synchronization in the KlickTipp contacts. Click the → Add to Facebook Audience button at the bottom of a contact. You can then select the appropriate audience from the drop-down menu. Finally, select → Add Contact.
All audiences of this type from all advertising accounts are displayed in the overview. You may also see those for which access has been revoked. However, only the advertising accounts authorized in the app will be synchronized.
Log in to your Facebook account and the associated advertising account beforehand. Visit the developers page at Meta and select the account to which your advertising account and Custom Audiences are assigned.
Step-by-Step Instructions
Create App in Meta
- Log in to your developer account at Meta.
- Click on → Settings on the left-hand side of the dashboard.
- Under → Namespace, enter a name, e.g. your KlickTipp user name. However, this must not contain any numbers.
- Under → App Domains, enter → app.klicktipp.com. Deliberately leave out https:// and / at the end.
- Click on → Add Platform.
- Select → Website.
- Enter the URL here exactly as follows: https://app.klicktipp.com/.
- Click → Save Changes at the bottom.
- Click on → Advanced in the menu on the left.
- Select your Business Manager with which you manage your advertising accounts. To do this, click on → Business Manager.
- Enter your advertising account ID under → Advertising Accounts - Authorized Advertising Account IDs. Copy this from your advertising account beforehand.
- Click on → Save Changes.
Add a product
- Click on → Add Product in the menu on the left and select → Facebook Login and click on → Settings.
- Enter the URL under → Valid OAuth Redirect URIs. You can find this in your KlickTipp account.
- Click → Save Changes at the bottom.
Settings in KlickTipp
- Under → Recipients → Contacts → Facebook Audience Sync.
- Here you enter the app ID and the application secret code in the fields for the app.
- Copy both codes from the app dashboard on the developer page beforehand. You can find them under → Settings → General.
- Click on → Save.
- Your created Custom Audiences of the type → Customer File are now synchronized and displayed.
Good to Know
At this point, the access token is set at KlickTipp for access to Facebook for 60 days. If possible, you should renew this in between by clicking on the synchronization button.
If the token expires, the synchronization in the campaign pauses. If the token is renewed, it will start again. No contacts will be omitted or deleted.
Synchronize Contacts with the “Facebook Audience” Action
Examples
- You are planning a campaign for potential customers who have not yet bought anything from you.
- Use the “Facebook Audience” action right at the start.
- Select the appropriate custom audience in the campaign and activate synchronization.
- All contacts that you have tagged as interested parties are automatically synchronized with this custom audience.
- You start a campaign specifically for buyers of → Product A. You have already created a custom audience in Facebook for this target group.
- Here, too, you use the “Facebook Audience” action.
- Select the appropriate custom audience here too and activate synchronization.
- Only customers with → Product A are matched with the custom audience.
- You can later present → Product B to these customers in a targeted manner.