Emails & SMS
Insert Placeholders in Emails for Personalized Messaging
Personalizing emails has never been easier. In this guide, you’ll learn how to insert placeholders into your emails. These simple steps will help you customize messages, making them more engaging and relevant for your recipients.
Good to Know
Want to make sure the text after a placeholder flows nicely? Just add a little space between the placeholder and your text. That way, everything will look on point.
With KlickTipp’s list buildings, you can gather a wealth of information about your contacts.
This information is entered into the → Data Fields which can include details like first name, last name, salutation, and much more.
You can use this information later to address your recipients personally in your emails. You can insert placeholders for a variety of details in your emails, not just for the salutation.
Overview of Placeholders / Variables
| Field | Variable | Remarks |
|---|---|---|
| Email address | %Subscriber:EmailAddress% | |
| First name | %Subscriber:CustomFieldFirstName% | |
| Last name | %Subscriber:CustomFieldLastName% | |
| Subscriber ID | %Subscriber:SubscriberID% | |
| Company | %Subscriber:CustomFieldCompanyName% | |
| Street | %Subscriber:CustomFieldStreet1% | |
| Zip code | %Subscriber:CustomFieldZip% | |
| City | %Subscriber:CustomFieldCity% | |
| Federal state | %Subscriber:CustomFieldState% | |
| Country | %Subscriber:CustomFieldCountry% | |
| Telephone | %Subscriber:CustomFieldPhone% | |
| Additional fields | %Subscriber:CustomFieldID% | Please replace “ID” with the ID of the field you want to refer to (e.g.: %Subscriber:CustomField12345%) |
| Application link | %Link:Unsubscribe% | Please use the type “Other” as the protocol of the link |
| Self-disclosure link | %Link:SubscriberInfo% | Please use the type “Other” as the protocol of the link |
| Data correction link | %Link:SubscriberUpdate% | Please use the type “Other” as the protocol of the link |
| Change email address | %Link:ChangeEmailAddress% | Please use the type “Other” as the protocol of the link |
| Browser view | %Link:WebBrowser% | Please use the type “Other” as the protocol of the link |
Step-By-Step-Instructions
Insert Placeholders in Emails (Rich Text Editor)
- In the first step, select an email (rich text) under → Campaigns → Newsletter or → Campaigns under → Emails / SMS.
- Alternatively, you can create a new email using the → Rich Text Editor.
- Choose the appropriate placeholder from the → Placeholder drop-down menu in the editor.
- The placeholder variables will now appear around the text. When sent, they automatically fill with the values stored for each contact.
- Add a suitable salutation before the placeholder and remember to include a space.
- Treat the placeholder just like a regular word or number, so you can set punctuation and spaces as usual.
Insert Placeholders in Emails (Email-Builder)
- First select an email (email-builder) under → Campaigns → Newsletter or under → Campaigns → Emails / SMS.
- Alternatively, you can also create a new email with the → Email-Builder.
- Click in the text field and select the menu item → Insert Placeholder in the toolbar.
- For example, under → Recipient Details → Predefined Fields, select the placeholder for the first name.
- The placeholder variable now appears around the text. It is automatically filled with the value stored in the contact when it is sent.
- Treat the placeholder as if it were a word or a number. You therefore set punctuation and spaces as usual.
By inserting placeholders, you can personalize your emails effortlessly. This creates a more engaging experience for your recipients.
Follow these steps to make your emails stand out. Connect with your audience on a deeper level. Start enhancing your email campaigns today.