Master Campaigns with the “Goal” action in KlickTipp

Want to make your campaigns smarter and more efficient? The Goal Action in KlickTipp simplifies campaign automation. It guides contacts based on specific conditions, like purchases or tags. This ensures they receive the most relevant follow-ups. Learn how to use this feature to optimize your marketing strategy. Streamline your workflows with ease.

This action helps you guide contacts more effectively through your campaign by directing them to a specific point once the defined condition is met.

Example:

You create a sales funnel with several emails, and the condition in the “Goal” action is set to “Product purchased”. Once this condition is met, the contact is directed straight to this “Goal”, regardless of where they are in the campaign, and then proceeds with the subsequent actions, taking a different route to those who haven't purchased yet.

The action continuously checks whether contacts meet the defined condition. Once the condition is met, contacts are immediately directed to the “Goal” action, regardless of their previous position in the campaign. This eliminates the need for multiple “If...Else...” actions, streamlining your campaign setup.

Download our campaign template here to test how it works directly.

Good to Know

You can set multiple “Goals” in a campaign, but only one goal can be triggered per contact. In other words, only one goal can be triggered, never both. Once a “Goals” action is triggered, the other “Goals” actions are no longer checked, meaning each contact can only be included in one goal per campaign.

Step-by-Step Instructions

  • Open up your campaign in the → Campaigns  menu.
  • Click on → Add Action  in the campaign.
  • Select the → “Goal” Action  and name the action.
  • Specify which condition should trigger. Manual tags and numerous SmartTags are available for this purpose.
  • Example: Your contact purchases product A and receives the “manual” tag after the purchase. For further segmentation, you can define exactly when this condition occurred to better target the contact based on their actions.

Streamline your campaigns and improve how you engage with your contacts. Use this powerful feature to deliver more relevant messages and achieve better results.

Start optimizing your campaigns today.

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