Use the “End Campaign XY” Action to Optimize Campaigns

In this guide, you'll learn how to use the “End Campaign XY” action to manage your campaigns efficiently. This powerful feature allows you to stop an active campaign for a contact when their status changes.

Stopping a campaign at the right time is crucial. It ensures your contacts receive only the most relevant information, preventing unnecessary overlaps. This approach helps you make better use of your marketing resources and keeps your campaigns focused.

We’ll explain how the “End Campaign XY” action works and when to use it for the best results. Once triggered, the action stops the target campaign and redirects to the next step in the source campaign.

Good to Know

In order to use the “End Campaign XY” action, the target campaign must be active. This is the campaign you want to stop. We explain how this action works and when it is best to use it. The action is executed once. It forwards you directly to the next action in the source campaign.

In a prospect campaign, a lead may eventually become a customer. Once the customer tag is assigned, a customer campaign begins, delivering content for the purchased product.

At this point, the prospect campaign should be stopped to avoid overlaps. The “End Campaign XY” action in the Marketing Cockpit handles this transition seamlessly.

Step-by-Step Instructions

  • Open your campaign in the marketing cockpit
  • After the content campaign has started, the prospect campaign should be stopped. Add the “End Campaign XY” action directly after the start action.
  • Name the campaign. Choose a meaningful name so that you can easily find the campaign again later.
  • Select the prospect campaign to be stopped (target campaign).
  • If the target campaign is active, it will be stopped immediately.
  • The “Prospect” tag remains with the contact even after the prospect campaign has been stopped. However, you can easily remove it with the “Remove Tag” action.

The “End Campaign XY” action is a valuable tool for managing your campaigns effectively. It ensures your contacts receive only the most relevant content, keeping your marketing efforts focused and efficient.

By using this action, you can streamline your workflows and optimize your marketing processes. Engage with your contacts in a targeted and professional way, and take your campaigns to the next level. Try it out today and see the difference it makes.

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