Use “Detect Gender” Action in KlickTipp Campaigns

Do you want to personalize your email campaigns with ease? KlickTipp’s gender detection feature makes this simple. It identifies a contact’s gender based on their first name. This allows you to create tailored greetings that resonate with your audience.

In this guide, you'll learn how to integrate this powerful feature into your campaigns. We’ll show you, step by step, how to add the “Detect Gender” action. Once set up, you can automatically use personalized salutations for your contacts.

With gender detection, creating a personal connection with your audience becomes effortless. Let’s get started and enhance your email campaigns!

Step-by-Step Instructions

Add the Action

  • Firstly, open your → Campaign  in the marketing cockpit.
  • After the “Detect Names” action, add the “Detect Gender” action to the campaign. To do this, click on → + Add Action.
  • Select → Detect Gender.
  • Name the action and select the field in which the contact's first name was saved.

Configure the Action

  • The determined value, whether male, female or ambiguous, is written to an additional field. To do this, activate the option → Write Value in an Additional Field.
  • You can define the value for the different genders as you wish.
  • Alternatively or additionally, you can assign tags for different genders. You can select existing tags or create new ones.
  • Finally, click on → Save.

Good to Know

If a first name cannot be assigned a unique gender, such as the name → Alex, then the value → not unique is automatically set. If the first name field only contains a random character string (e.g. blabla123), no result is determined.

If the first name is not stored in our database, the field also remains empty.

Gender detection in KlickTipp makes personalizing your campaigns simple. Customize greetings and improve engagement with ease. Streamline your automation effortlessly.

Start today and build a stronger connection with your audience.

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