Website Builder & Landing Pages
Mastering A/B Test Statistics: Optimize Your Campaigns
Curious about how A/B Test Statistics can boost your marketing success?
This guide will show you how to analyze your test results and identify the winning variant. Learn how to end tests effectively and apply these insights to optimize your campaigns.
Step-by-Step Instructions
Analyze and Manage Your A/B Test Results
- Select your A/B test in the →Marketing Tools area.
- In the A/B test editing dialog, click on → Overview in the menu on the left.
- Here you will find all the important key figures for your A/B test. These include the weighting, the number of visitors and actions per variant. You can also see the revenue per conversion, the conversion rate and other statistics.
- If you want to end your A/B test, click on → End A/B Test below.
You will then receive data on which variant is displayed to new visitors after the end of the test. For returning visitors, the variant they saw on their first visit remains the same. Once the A/B test has been completed, no further visitors and actions will be counted.
Please note that this action cannot be undone.
Once you have completed the A/B test, remove the source code and tracking pixels from your pages. Paste the source code of the winning variant instead of the JavaScript or PHP source code.
Now that you understand how to work with A/B Test Statistics, you can use this knowledge to identify the best-performing variant and optimize your campaigns.
Start today and make data-driven decisions that drive better results.