How to A/B Test Newsletter by Clicks in KlickTipp

Step-by-Step Instructions

Setting Up the A/B Test

• Simply follow the steps to create a new newsletter.
• Select the → Perform Split Test  option.
• Set a test size in percentage.
• Choose a time period of at least 3 hours so your contacts have enough time to open and click the email.
• In the drop-down menu under → Winner,  select the option → Variant with the most Clicks.
• Choose your preferred editor: Email Builder or Rich Text Editor.
• Click on → Create Newsletter.

Creating and Editing Variants

• Create and edit split test variants in your chosen editor.
• Name each variant and copy settings from another email if needed.
• Make all sender settings.
• Under → Advanced Settings,  select the display of Gmail links if necessary. Independently of this, you can define the text for the preheader. This appears in the email clients as a preview before the actual text.
• Click → Save and Continue.
• Edit the split test variant in the selected editor. Insert the link to the first order page with the price to be tested.

Finalizing and Launching the Test

• Click Save to save your changes. A pop-up window will notify you of any missing elements.
• Review your variants and start the split test. Create a new variant or continue editing the current one.
• In the menu on the left, you will see the two items → Design  and → Check.  Click on → Design  to return to the selected editor. If you select → Review,  several options appear.
• You will receive an infographic on the spam score based on the selected signature.
• Display an email preview in the browser.
• Send a preview email to a defined email address.
• You need at least two variants for the split test. Optionally create more variants via the left menu under → Split Test Variants.  You can either duplicate these or create new ones using the editor buttons.
• Click on → Sending  on the left. Select a sending time from the drop-down menu.
• The newsletter will be sent. On the left in the menu under → Overview  you will see an overview of all key figures.
• If you click on → Split Test Emails,  all split test results are displayed in detail.