How to A/B Test Newsletter by Clicks in KlickTipp

Want to improve your newsletter campaigns? In this guide, you’ll learn how to A/B test newsletter in KlickTipp.

Discover how to test variants, track clicks, and optimize your campaigns step by step to better engage your audience.

Good to Know

At the end of the A/B test, KlickTipp selects the winning variant and sends it permanently.

The system continues tracking opens after the test and includes them in your stats. This means the leading variant might change later.

Step-by-Step Instructions

Setting Up the A/B Test

  • Simply follow the steps to create a new newsletter.
  • Select the → Perform Split Test  option.
  • Set a test size in percentage.
  • Choose a time period of at least 3 hours so your contacts have enough time to open and click the email.
  • In the drop-down menu under → Winner,  select the option → Variant with the most Clicks.
  • Choose your preferred editor: Email Builder or Rich Text Editor.
  • Click on → Create Newsletter.

Creating and Editing Variants

  • Create and edit split test variants in your chosen editor.
  • Name each variant and copy settings from another email if needed.
  • Make all sender settings.
  • Under → Advanced Settings,  select the display of Gmail links if necessary. Independently of this, you can define the text for the preheader. This appears in the email clients as a preview before the actual text.
  • Click → Save and Continue.
  • Edit the split test variant in the selected editor. Insert the link to the first order page with the price to be tested.

Finalizing and Launching the Test

  • Click Save to save your changes. A pop-up window will notify you of any missing elements.
  • Review your variants and start the split test. Create a new variant or continue editing the current one.
  • In the menu on the left, you will see the two items → Design  and → Check.  Click on → Design  to return to the selected editor. If you select → Review,  several options appear.
  • You will receive an infographic on the spam score based on the selected signature.
  • Display an email preview in the browser.
  • Send a preview email to a defined email address.
  • You need at least two variants for the split test. Optionally create more variants via the left menu under → Split Test Variants.  You can either duplicate these or create new ones using the editor buttons.
  • Click on → Sending  on the left. Select a sending time from the drop-down menu.
  • The newsletter will be sent. On the left in the menu under → Overview  you will see an overview of all key figures.
  • If you click on → Split Test Emails,  all split test results are displayed in detail.

A/B testing your newsletter campaigns is a simple yet effective way to boost click rates and engagement. KlickTipp’s tools make it easy to test and refine your strategy.

Start A/B test newsletter today to achieve better results and connect with your audience more effectively.

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