Use “A/B Test” Action in Your Email Campaigns

Do you want to improve your email campaigns? KlickTipp’s A/B Test feature allows you to A/B test email campaigns and identify what works best for your audience.

Comparing different email versions helps identify which ones achieve the highest open rates, allowing you to understand your audience’s preferences and optimize your campaigns for better results.

Step-by-Step Instructions

Adding the “A/B Test” Action

Configuring and Saving the A/B Test

  • Configure the “A/B Test” action. For example, you can test two subject line variants to measure open rates.
  • Set a test period.
  • Select → Action   for the first variant → Email  and then the corresponding email.
  • Under → Target of A/B Test,  select → Emails  and the corresponding email.
  • Click → + Add another Variant  and configure the second email with a slight variation, such as a new subject line.
  • Finally, click on → Save.

Important to Know

Once the campaign starts, the A/B test period begins.

If a “Wait” action is included in the campaign, the A/B test emails will not be sent.

How the “A/B test” campaign works

KlickTipp checks if contacts meet the A/B test target using tagging. The test tracks results only during the set time period.

The A/B test counts a contact even if they didn’t go through the test directly. For example, this can happen if a tag is added through another channel.

As long as the A/B test is active, any contact meeting its target criteria will be counted.

KlickTipp’s A/B Test feature makes it easy to improve your email campaigns. By testing different versions, you can find out what resonates most with your audience.

Use these insights to optimize your emails, increase open rates, and drive more engagement. Start running A/B test email campaigns today to achieve better results and make your email marketing more effective.

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